Nintendo launched their Super Mario Run exclusively on iOS platform, and it already bypasses Pokemon in just 24 hours. According to Apptopia, the games has been downloaded 2.85 million times compared to Pokemon Go which records 900,000.
You can play this game for free, but Nintendo will limit it up to three levels only. It will cost you almost $10 to get the full version. For iOS device owners, it may not be as cheap as other games in the AppStore. But based on Nintendo standard, it is cheap because new games from them will usually cost you more than $20 on the Nintendo e-Shop.
The following videos show Super Mario Run gameplay.